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Can an academic conference get a little weird?
ART DIRECTION IDENTITY
ART DIRECTION IDENTITY
FATE
When Foundations in Art: Theory and Education (FATE) approached us about building an identity for an academic conference centered around the changing landscape of art and higher education, it felt like a good time to get a little weird.
The main sentiment around the event was that going to art school isn’t like it used to be. Taking that idea as our starting point, we built an identity that was rooted in nostalgia, but in a way that felt misremembered and skewed, creating a visual system that felt simultaneously familiar and out of place.
When Foundations in Art: Theory and Education (FATE) approached us about building an identity for an academic conference centered around the changing landscape of art and higher education, it felt like a good time to get a little weird.
The main sentiment around the event was that going to art school isn’t like it used to be. Taking that idea as our starting point, we built an identity that was rooted in nostalgia, but in a way that felt misremembered and skewed, creating a visual system that felt simultaneously familiar and out of place.
Collaborators:
Jill Moorhead, Strategist
Alma Kim, Illustrator
Justin Remotap, Designer